Just like any other country, South Korea has their own particular working and business culture. Koreans hold to firm Confucian traditions, which emphasize respect for education, authorities and those who are older. Although modern Koreans may not adhere to Confucian principles as rigidly, these principles continue to underpin many customs and business practices. Given this Confucian influence, Koreans intuitively establish hierarchical relationships based upon the age, position, status and educational background of other people relative to themselves. Do not be surprised by questions about your age, marital status or educational background. They are a tool used by Korean businesspeople to place you within this hierarchical structure.

"고생 끝에 낙이 온다" (At the end of hardship comes happiness)

Korea is one of the most homogeneous countries in the world, racially and linguistically. It has its own culture, language, dress and cuisine, separate and distinct from its neighboring countries. Thus everyone planning to work or do business in Korea should be aware of the Korean business etiquette before their first meeting.

• When meeting a Korean business person for the first time, it is best to be introduced by a third party, rather than introducing yourself
• The exchange of business cards is a vital part of a first meeting
• Use both hands if possible when presenting and receiving a business card
• It is important to make an appointment a few weeks in advance of a business meeting
• Punctuality is important as it is a sign of respect
• Gift-giving is a common practice when doing business in Korea
• When addressing a Korean, use his/her title along with her/his family name
• More and more Koreans use a Western (usually English) name as a courtesy to foreign colleagues/clients
• Modesty and humility are important in Korean culture
• Avoid criticizing someone in public
• It is important to nurture business relationship
• Do make a point of visiting the client/partner on every business trip in Korea
• Koreans business people devote a great deal of time, energy and money in getting to know the people with whom they are dealing

If you are considering doing business in South Korea, or with a South Korean, it is essential to understand their culture and business etiquette to maximise your potential and avoid any unnecessary awkwardness. In South Korea, good relationships are crucial to success both in personal and business circles, and these are assimilated within the business world. Korean’s make friends first, and clients second. To make the most of your business acumen you must also appear trustworthy, honourable and respectable in a social and business setting.